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Check out what Viewers Logic has been up to and what the industry is saying about us.
If you’re a journalist or an analyst and need to connect with us, email at press@viewerslogic.com.

Blog

Argos renews sponsorship at Coronation Street

Published: 3rd May 2024

Argos has secured its place on the famous cobbles for another two years. ViewersLogic has been working closely with ITV and their advertisers,...

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Blog

New website for panellists goes live!

Published: 24th April 2024

We’re excited to announce the launch of a brand-new website designed specifically for our panellists. We have seen significant growth in our...

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Blog

The Attention Conundrum

Published: 27th February 2024

The Attention Conundrum – Promise vs. Reality Attention has emerged as a buzz-worthy topic in advertising circles, with companies trying to develop...

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Blog

Repeat, repeat and repeat again

Published: 14th February 2024

Frequency – is the rule of thumb for frequency still valid? A response to Michael Follett’s post   Two weeks ago, The Media Leader published...

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Blog

Unveiling the impact of PPC Google Ads on Branded searches

Published: 11th October 2023

Quick Summary: Brands spend a lot of money on buying their own branded keywords on Google search. The effectiveness of this is questionable as many...

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Podcast

Understanding TV sponsorship measurement - a podcast with Matt Hill (Thinkbox)

Published: 19th September 2023

Here we are in conversation with Matt Hill from Thinkbox, discussing TV sponsorship and measurement in general. His point about accountability and...

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Case Studies

Jordans Dorset Ryvita and Viewerslogic

Published: 14th September 2023

The Problem CPG brands have had limited visibility of the impact of their TV campaigns, their price and promotion campaigns, and the effect of both...

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Blog

Comparing the Price Comparison sites

Published: 21st August 2023

Finding ways to tighten our belts and save money has become a national obsession.  Those companies that promise to help in this quest have a...

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Blog

Why using data from response window (5-10 minutes) attribution models will harm your media plan?

Published: 4th August 2023

Quick Summary: Many companies use 5-10 minute attribution models, such as TVSquared, Adalyser and Group M’s Spot-lift, for their media planning. In...

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Blog

How to reach light TV viewers

Published: 22nd June 2023

Daily TV viewing times vary a lot between different users. While the top decile views on average 12 hours a day, the lowest decile watches only 20...

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Blog

CTV needs better measurement to be ready for prime time

Published: 15th May 2023

by Ronny Golan, CEO & Co-founder, ViewersLogic CTV ad spend in the UK is set to roughly double to £2.31bn by 2026, according to the IAB. This...

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Blog

Best Travel ad campaigns of Q1 2023: Online Travel brand comparison

Published: 3rd May 2023

As consumers emerged from the first non-Covid Christmas after lock down, thoughts turned to planning Easter and summer holidays. After 2 years of...

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Reports

ViewersLogic Market Report: Uplift in the Supermarket sector

Published: 13th April 2023

The new report illustrates the impact of ASDA’s TV advertising and reveals that it is easier to convert an offline shopper to online than convert...

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Blog

Single Source Data reveals how to find just the right opportunity for your brand

Published: 19th March 2023

TV sponsorship has long been a hard media investment to value and get right. We assume that its proximity to an event means that an advertising brand...

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Blog

Best TV Ad campaigns of Q4 2022: General furniture brand comparison

Published: 14th February 2023

Q4 is traditionally a time when furniture and mattress companies have strong revenue. However, the close of 2022 was full of contradictions for...

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Blog

How to optimise every step of the media planning process

Published: 27th January 2023

Single-source data enables media planners to improve every step of the planning process. In previous posts, we saw how single-source data enables...

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Blog

The Hidden Effect: Why advertising during a recession pays off

Published: 26th January 2023

A few weeks ago, a client came to us in the middle of their TV campaign. They said that while they were spending a lot of money on the campaign, it...

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Blog

What to do when your brand client tells you they want to cut their TV budget

Published: 1st December 2022

A recent ISBA report found that 39% of marketers plan to reduce their TV budget in 2023. In the vast majority of cases, this decision is not based on...

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Podcast

Start measuring the person and not the media

Published: 22nd November 2022

Ronny Golan, co-founder of ViewersLogic and Henry Daglish, co-founder of Bicycle discuss why and how we should start measuring the person and not the...

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Blog

Finding hidden audiences will save brands from going under during recession

Published: 26th October 2022

Brands have a tendency to make assumptions about who their actual target audience is. Conventional wisdom and personal experience can contribute to...

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Blog

4Sales partners with ViewersLogic on first of its kind TV attribution platform exclusive to Channel 4

Published: 4th October 2022

Channel 4 today announces a revolutionary partnership with 4Sales and ViewersLogic to provide advertisers with a new and highly accurate way to...

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Reports

The true effectiveness of TV in customer acquisition and retention

Published: 27th September 2022

Understanding the impact of TV on customer acquisition and retention has been sought after for a decade Using our unique, single-source data, that...

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Blog

The best TV ad campaigns of June 2022: Which travel brand triumphed?

Published: 9th September 2022

As Covid-19 restrictions lifted around the world, people returned to travel and the demand for flights and hotels started booming. Naturally, most...

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Blog

Monitoring competitor campaigns: Don’t just strive to do better, aim to be the best

Published: 15th August 2022

Why is it important to measure the effectiveness of your competitors’ TV campaigns? The opportunity In previous articles and blog posts we...

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Blog

The Missing 99% – Why Are Brands Still Optimising TV Spend Using A 5-Minute Window?

Published: 22nd July 2022

Opinion piece from Ronny Golan, CEO of ViewersLogic Until recently, the only way to measure TV effectiveness was to use a 5-min attribution model....

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Blog

Supermarket brand loyalty is far stronger online than offline

Published: 22nd July 2022

In a previous post we showed that it is much harder to convert an online supermarket shopper to switch to a different online supermarket than it is...

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Blog

How brands can improve their own funnel by understanding the performance of their competitors

Published: 11th July 2022

D2C brands make significant investments to build their sales funnel and improve the conversion rate. The problem is that it is very hard to find ways...

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Blog

Why TV media planning must ditch demographics

Published: 4th July 2022

Why TV media planning must ditch demographics When it comes to TV advertising, media planners still base their campaigns almost entirely on...

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Blog

How can new-to-TV brands improve measurement of TV campaigns?

Published: 26th June 2022

How can new-to-TV brands improve measurement of TV campaigns? According to Nielsen Ad Intel, online-born businesses increased their TV investment by...

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Blog

Illuminating the carryover effect in TV advertising with Single-Source data

Published: 15th June 2022

Every TV advertiser wants to measure the effectiveness of their TV campaign. But in order to do this – and efficiently decide on how to split...

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Blog

Which second-hand car company had the best TV campaign?

Published: 10th June 2022

Consumers are increasingly buying second-hand cars online, and the top used car retailers such as @Cinch, @Cazoo, @WeBuyAnyCar.com and @CarWow are...

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BlogPodcast

Marketing in the Metaverse; Another upper funnel tactic or game changing conversion tool?

Published: 1st June 2022

Marketing in the Metaverse; Another upper funnel tactic or game changing conversion tool? Brands like Red Bull and Louis Vuitton are already...

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Blog

To What Extent do the Best Ads on TV Drive Website Traffic?

Published: 27th May 2022

Campaign magazine and Thinkbox recently published a list of the best ads on TV of 2022 so far. “A Savills love story” from estate agent Savills,...

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Blog

How Single-Source data shone a light on TV ad performance for Hasbro’s Nerf

Published: 24th May 2022

Most companies struggle to understand the effect their TV ad campaigns have on their sales. This is even harder for CPG companies who sell their...

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Blog

Why TV advertising is effective: Revealing the true impact of TV ad frequency with Single-Source data

Published: 19th May 2022

While it is common knowledge that the frequency of TV ad viewing impacts consumer response, most advertisers still use it as a blunt optimisation...

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Blog

How to Increase Share of Voice Potential in TV Advertising

Published: 15th May 2022

The problem In TV advertising, Share of Voice (SoV) calculation is the total ad exposures of a specific brand compared to the total exposures of the...

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Blog

Tesco warns of declining reach of TV advertising. How Single-Source data can help

Published: 4th May 2022

The opportunity In a recent Campaign magazine article, Tesco warned of TV advertising’s waning reach, with their 2021 campaign suffering an...

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Blog

How has the shift to online supermarket shopping affected retailers’ market share?

Published: 1st May 2022

The opportunity Fueled by digitisation which was supercharged by the pandemic, more and more consumers are supermarket shopping online. In fact, the...

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Blog

Uber Eats, Just Eat and Deliveroo – Which TV campaign performed better?

Published: 6th April 2022

How did we do it?  We used a natural test and control methodology based on our Single-Source data. Single-Source data is the measurement of TV and...

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