Resources
Check out what Viewers Logic has been up to and what the industry is saying about us.
If you’re a journalist or an analyst and need to connect with us, email at press@viewerslogic.com.
The Attention Conundrum
Published: 27th February 2024
The Attention Conundrum – Promise vs. Reality Attention has emerged as a buzz-worthy topic in advertising circles, with companies trying to develop...
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Repeat, repeat and repeat again
Published: 14th February 2024
Frequency – is the rule of thumb for frequency still valid? A response to Michael Follett’s post Two weeks ago, The Media Leader published...
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Unveiling the impact of PPC Google Ads on Branded searches
Published: 11th October 2023
Quick Summary: Brands spend a lot of money on buying their own branded keywords on Google search. The effectiveness of this is questionable as many...
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Understanding TV sponsorship measurement - a podcast with Matt Hill (Thinkbox)
Published: 19th September 2023
Here we are in conversation with Matt Hill from Thinkbox, discussing TV sponsorship and measurement in general. His point about accountability and...
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Jordans Dorset Ryvita and Viewerslogic
Published: 14th September 2023
The Problem CPG brands have had limited visibility of the impact of their TV campaigns, their price and promotion campaigns, and the effect of both...
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Comparing the Price Comparison sites
Published: 21st August 2023
Finding ways to tighten our belts and save money has become a national obsession. Those companies that promise to help in this quest have a...
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Why using data from response window (5-10 minutes) attribution models will harm your media plan?
Published: 4th August 2023
Quick Summary: Many companies use 5-10 minute attribution models, such as TVSquared, Adalyser and Group M’s Spot-lift, for their media planning. In...
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How to reach light TV viewers
Published: 22nd June 2023
Daily TV viewing times vary a lot between different users. While the top decile views on average 12 hours a day, the lowest decile watches only 20...
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CTV needs better measurement to be ready for prime time
Published: 15th May 2023
by Ronny Golan, CEO & Co-founder, ViewersLogic CTV ad spend in the UK is set to roughly double to £2.31bn by 2026, according to the IAB. This...
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Best Travel ad campaigns of Q1 2023: Online Travel brand comparison
Published: 3rd May 2023
As consumers emerged from the first non-Covid Christmas after lock down, thoughts turned to planning Easter and summer holidays. After 2 years of...
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ViewersLogic Market Report: Uplift in the Supermarket sector
Published: 13th April 2023
The new report illustrates the impact of ASDA’s TV advertising and reveals that it is easier to convert an offline shopper to online than convert...
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Single Source Data reveals how to find just the right opportunity for your brand
Published: 19th March 2023
TV sponsorship has long been a hard media investment to value and get right. We assume that its proximity to an event means that an advertising brand...
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Best TV Ad campaigns of Q4 2022: General furniture brand comparison
Published: 14th February 2023
Q4 is traditionally a time when furniture and mattress companies have strong revenue. However, the close of 2022 was full of contradictions for...
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How to optimise every step of the media planning process
Published: 27th January 2023
Single-source data enables media planners to improve every step of the planning process. In previous posts, we saw how single-source data enables...
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The Hidden Effect: Why advertising during a recession pays off
Published: 26th January 2023
A few weeks ago, a client came to us in the middle of their TV campaign. They said that while they were spending a lot of money on the campaign, it...
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What to do when your brand client tells you they want to cut their TV budget
Published: 1st December 2022
A recent ISBA report found that 39% of marketers plan to reduce their TV budget in 2023. In the vast majority of cases, this decision is not based on...
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Start measuring the person and not the media
Published: 22nd November 2022
Ronny Golan, co-founder of ViewersLogic and Henry Daglish, co-founder of Bicycle discuss why and how we should start measuring the person and not the...
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Finding hidden audiences will save brands from going under during recession
Published: 26th October 2022
Brands have a tendency to make assumptions about who their actual target audience is. Conventional wisdom and personal experience can contribute to...
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4Sales partners with ViewersLogic on first of its kind TV attribution platform exclusive to Channel 4
Published: 4th October 2022
Channel 4 today announces a revolutionary partnership with 4Sales and ViewersLogic to provide advertisers with a new and highly accurate way to...
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The true effectiveness of TV in customer acquisition and retention
Published: 27th September 2022
Understanding the impact of TV on customer acquisition and retention has been sought after for a decade Using our unique, single-source data, that...
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The best TV ad campaigns of June 2022: Which travel brand triumphed?
Published: 9th September 2022
As Covid-19 restrictions lifted around the world, people returned to travel and the demand for flights and hotels started booming. Naturally, most...
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Monitoring competitor campaigns: Don’t just strive to do better, aim to be the best
Published: 15th August 2022
Why is it important to measure the effectiveness of your competitors’ TV campaigns? The opportunity In previous articles and blog posts we...
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The Missing 99% – Why Are Brands Still Optimising TV Spend Using A 5-Minute Window?
Published: 22nd July 2022
Opinion piece from Ronny Golan, CEO of ViewersLogic Until recently, the only way to measure TV effectiveness was to use a 5-min attribution model....
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Supermarket brand loyalty is far stronger online than offline
Published: 22nd July 2022
In a previous post we showed that it is much harder to convert an online supermarket shopper to switch to a different online supermarket than it is...
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How brands can improve their own funnel by understanding the performance of their competitors
Published: 11th July 2022
D2C brands make significant investments to build their sales funnel and improve the conversion rate. The problem is that it is very hard to find ways...
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Why TV media planning must ditch demographics
Published: 4th July 2022
Why TV media planning must ditch demographics When it comes to TV advertising, media planners still base their campaigns almost entirely on...
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How can new-to-TV brands improve measurement of TV campaigns?
Published: 26th June 2022
How can new-to-TV brands improve measurement of TV campaigns? According to Nielsen Ad Intel, online-born businesses increased their TV investment by...
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Illuminating the carryover effect in TV advertising with Single-Source data
Published: 15th June 2022
Every TV advertiser wants to measure the effectiveness of their TV campaign. But in order to do this – and efficiently decide on how to split...
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Which second-hand car company had the best TV campaign?
Published: 10th June 2022
Consumers are increasingly buying second-hand cars online, and the top used car retailers such as @Cinch, @Cazoo, @WeBuyAnyCar.com and @CarWow are...
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Marketing in the Metaverse; Another upper funnel tactic or game changing conversion tool?
Published: 1st June 2022
Marketing in the Metaverse; Another upper funnel tactic or game changing conversion tool? Brands like Red Bull and Louis Vuitton are already...
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To What Extent do the Best Ads on TV Drive Website Traffic?
Published: 27th May 2022
Campaign magazine and Thinkbox recently published a list of the best ads on TV of 2022 so far. “A Savills love story” from estate agent Savills,...
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How Single-Source data shone a light on TV ad performance for Hasbro’s Nerf
Published: 24th May 2022
Most companies struggle to understand the effect their TV ad campaigns have on their sales. This is even harder for CPG companies who sell their...
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Why TV advertising is effective: Revealing the true impact of TV ad frequency with Single-Source data
Published: 19th May 2022
While it is common knowledge that the frequency of TV ad viewing impacts consumer response, most advertisers still use it as a blunt optimisation...
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How to Increase Share of Voice Potential in TV Advertising
Published: 15th May 2022
The problem In TV advertising, Share of Voice (SoV) calculation is the total ad exposures of a specific brand compared to the total exposures of the...
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Tesco warns of declining reach of TV advertising. How Single-Source data can help
Published: 4th May 2022
The opportunity In a recent Campaign magazine article, Tesco warned of TV advertising’s waning reach, with their 2021 campaign suffering an...
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How has the shift to online supermarket shopping affected retailers’ market share?
Published: 1st May 2022
The opportunity Fueled by digitisation which was supercharged by the pandemic, more and more consumers are supermarket shopping online. In fact, the...
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Uber Eats, Just Eat and Deliveroo – Which TV campaign performed better?
Published: 6th April 2022
How did we do it? We used a natural test and control methodology based on our Single-Source data. Single-Source data is the measurement of TV and...
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