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Check out what Viewerslogic has been up to and what the industry is saying about us.
If you’re a journalist or an analyst and need to connect with us, email at press@viewerslogic.com.

MrWeb

Published: 10th May 2024

ViewersLogic Taps AI for Brand Consideration...

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Mediashotz

Published: 8th May 2024

ViewersLogic claims awareness step-change with “Brand Consideration...

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Advanced Television

Published: 8th May 2024

ViewersLogic launches Brand Consideration 2.0...

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Media Leader

Published: 10th January 2024

Second-screening boosts TV ad response...

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Advanced Television

Published: 15th November 2023

ViewersLogic launches new media planning...

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Digital TV Europe

Published: 2nd November 2023

ITV and ViewersLogic report reveals Peak TV ad spots deliver long-term...

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ADVANCED TELEVISION

Published: 25th October 2023

Study: Peaktime TV ads deliver costweighted...

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Media Leader

Published: 24th October 2023

‘Duracell bunny’ of advertising’: Why ITV thinks peak time has ‘hidden...

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Media Leader

Published: 13th September 2023

ITV and ViewersLogic reveal ‘substantial’ short and long-term uplifts from sponsorship...

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Advanced Television

Published: 11th September 2023

ViewersLogic launches Single-Source iOS Panel...

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Media Leader

Published: 17th July 2023

ViewersLogic and Ebiquity ink media data deal...

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Media Leader

Published: 15th June 2023

How important is ‘zero-party data’ in a cookieless online advertising...

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Videonet

Published: 26th May 2023

ViewersLogic combines STB syncing, Wi-Fi triangulation and GDPR data portability rights to disrupt TV attribution...

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Media Leader

Published: 12th April 2023

CTV needs better measurement to be ready for...

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Mediashotz

Published: 28th March 2023

ViewersLogic names Shahnawaz Ahmad Data...

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Adweek

Published: 10th February 2023

ViewersLogic Single-Source Data Panel Disrupts Outdated Consumer Behaviour TV...

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Econsultancy

Published: 2nd December 2022

Andrew Carmody, Viewerslogic’s CMO discusses how the measurement models used by marketers needs to radically change in the face of...

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Media Leader

Published: 22nd November 2022

Video PODCAST: Ronny Golan, co-founder of ViewersLogic and Henry Daglish, co-founder of Bicycle discuss why and how we should start...

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The Drum

Published: 18th October 2022

Channel 4 builds attribution platform with Viewerslogic after finding ‘weak correlations’ in existing models. An Interview with Channel...

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Campaign

Published: 4th October 2022

Channel 4 partners with Viewerslogic to launch attribution platform for...

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Mediashotz

Published: 29th September 2022

Comment: Extensive industry reaction to Q2 IPA Bellwether...

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Performance Marketing World

Published: 29th September 2022

“Tough conversations in the boardroom as CMOs fight to hang on to their marketing budgets”: 25 marketers on the state of the industry...

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Mediashotz

Published: 29th September 2022

Comment: Industry response to WARC/AA Expenditure Report...

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Performance Marketing World

Published: 29th September 2022

“CMOs need a clear line of sight on their global media data for informed decisions on cuts” :10 marketing leaders talk possible adspend...

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Advertisingweek

Published: 29th September 2022

How Marketers Can Topple the Tech Giants’ Monopoly on Personal Data for...

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Mediashotz

Published: 29th September 2022

MX agency Bicycle partners with...

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The Grocer

Published: 29th September 2022

Health messaging most effective at converting consumers to yoghurt category, research...

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Video Week

Published: 29th September 2022

The WIR: Bicycle Partners with ViewersLogic for Access to Single-Source Data, Bertelsmann Discusses Buyers for M6, Teads Moves into CTV,...

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Advanced Television

Published: 29th September 2022

Report: Yoghurt brands missing targeting opportunities in TV...

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Adweek

Published: 27th September 2022

Bicycle Partners with ViewersLogic to Access Single-Source...

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Performance Marketing World

Published: 3rd May 2022

Market share isn’t won in physical stores’: ASDA wins at converting offline...

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Charged Retail

Published: 27th April 2022

ASDA wins market share from converting offline shoppers to online, ViewersLogic report...

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The Grocer

Published: 26th April 2022

Supermarket TV ads drive online sign-ups more than physical footfall, analysis...

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Performance Marketing World

Published: 20th April 2022

“One of the most important years in digital marketing”: 30 industry views on the outlook for the year...

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Mediatel

Published: 19th April 2022

Why John Lewis ‘won’ Christmas TV by going...

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Mediashotz

Published: 14th April 2022

IPA Bellwether ad industry report...

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Advertising Week

Published: 7th April 2022

How Linear TV Attribution Could Finally...

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CAMPAIGN

Published: 23rd March 2022

ViewersLogic Appoints Simen Moen as Head of Data...

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Mediashotz

Published: 19th January 2022

Facebook, Meta lawsuit: What price is your personal data...

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Mediashotz

Published: 2nd August 2021

ViewersLogic creates new VP Product...

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Advertising week

Published: 9th July 2021

ViewersLogic prepares to extend its solution to...

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Rapid TV News

Published: 8th July 2021

Nielsen investment sees ViewersLogic prepare for...

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Media Shotz

Published: 7th July 2021

Consumer analytics firm ViewersLogic wins funding from...

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Advanced Television

Published: 7th July 2021

ViewersLogic prepares to extend its solution to CPG, announcing investment from...

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Advertising Week

Published: 1st July 2021

The Missing 99% – Why are brands still optimising TV spend using a 5-minute...

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TechBuzzIreland

Published: 8th June 2020

New data shows Facebook & Google Ads effectiveness is fuelled by TV...

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Digital TV Europe

Published: 17th May 2020

​Second screen viewers more likely to engage with...

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Rapid TV News

Published: 6th May 2020

The Covid-19 outbreak and the subsequent lockdowns around the world have seen TV consumption rise...

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Advanced Television

Published: 6th May 2020

Uk lockdown drives TV to mobile...

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Real Business

Published: 3rd April 2020

​Consumer smiles down by 32% in COVID-19 era: What’s the new normal for brand...

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Advanced Television

Published: 16th May 2018

​‘Second screening’ makes ads more...

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