News
Check out what Viewerslogic has been up to and what the industry is saying about us.
If you’re a journalist or an analyst and need to connect with us, email at press@viewerslogic.com.
Advanced Television
Published: 15th November 2023
ViewersLogic launches new media planning...
Read More
Digital TV Europe
Published: 2nd November 2023
ITV and ViewersLogic report reveals Peak TV ad spots deliver long-term...
Read More
ADVANCED TELEVISION
Published: 25th October 2023
Study: Peaktime TV ads deliver costweighted...
Read More
Media Leader
Published: 24th October 2023
‘Duracell bunny’ of advertising’: Why ITV thinks peak time has ‘hidden...
Read More
Media Leader
Published: 13th September 2023
ITV and ViewersLogic reveal ‘substantial’ short and long-term uplifts from sponsorship...
Read More
Advanced Television
Published: 11th September 2023
ViewersLogic launches Single-Source iOS Panel...
Read More
Media Leader
Published: 15th June 2023
How important is ‘zero-party data’ in a cookieless online advertising...
Read More
Econsultancy
Published: 2nd December 2022
Andrew Carmody, Viewerslogic’s CMO discusses how the measurement models used by marketers needs to radically change in the face of...
Read More
Media Leader
Published: 22nd November 2022
Video PODCAST: Ronny Golan, co-founder of ViewersLogic and Henry Daglish, co-founder of Bicycle discuss why and how we should start...
Read More
Mediashotz
Published: 29th September 2022
Comment: Extensive industry reaction to Q2 IPA Bellwether...
Read More
Performance Marketing World
Published: 29th September 2022
“Tough conversations in the boardroom as CMOs fight to hang on to their marketing budgets”: 25 marketers on the state of the industry...
Read More
Mediashotz
Published: 29th September 2022
Comment: Industry response to WARC/AA Expenditure Report...
Read More
Performance Marketing World
Published: 29th September 2022
“CMOs need a clear line of sight on their global media data for informed decisions on cuts” :10 marketing leaders talk possible adspend...
Read More
Advertisingweek
Published: 29th September 2022
How Marketers Can Topple the Tech Giants’ Monopoly on Personal Data for...
Read More
The Grocer
Published: 29th September 2022
Health messaging most effective at converting consumers to yoghurt category, research...
Read More
Video Week
Published: 29th September 2022
The WIR: Bicycle Partners with ViewersLogic for Access to Single-Source Data, Bertelsmann Discusses Buyers for M6, Teads Moves into CTV,...
Read More
Advanced Television
Published: 29th September 2022
Report: Yoghurt brands missing targeting opportunities in TV...
Read More
Performance Marketing World
Published: 3rd May 2022
Market share isn’t won in physical stores’: ASDA wins at converting offline...
Read More
Charged Retail
Published: 27th April 2022
ASDA wins market share from converting offline shoppers to online, ViewersLogic report...
Read More
The Grocer
Published: 26th April 2022
Supermarket TV ads drive online sign-ups more than physical footfall, analysis...
Read More
Performance Marketing World
Published: 20th April 2022
“One of the most important years in digital marketing”: 30 industry views on the outlook for the year...
Read More
Mediashotz
Published: 19th January 2022
Facebook, Meta lawsuit: What price is your personal data...
Read More
Advertising week
Published: 9th July 2021
ViewersLogic prepares to extend its solution to...
Read More
Rapid TV News
Published: 8th July 2021
Nielsen investment sees ViewersLogic prepare for...
Read More
Media Shotz
Published: 7th July 2021
Consumer analytics firm ViewersLogic wins funding from...
Read More
Advanced Television
Published: 7th July 2021
ViewersLogic prepares to extend its solution to CPG, announcing investment from...
Read More
Advertising Week
Published: 1st July 2021
The Missing 99% – Why are brands still optimising TV spend using a 5-minute...
Read More
TechBuzzIreland
Published: 8th June 2020
New data shows Facebook & Google Ads effectiveness is fuelled by TV...
Read More
Digital TV Europe
Published: 17th May 2020
Second screen viewers more likely to engage with...
Read More
Rapid TV News
Published: 6th May 2020
The Covid-19 outbreak and the subsequent lockdowns around the world have seen TV consumption rise...
Read More
Real Business
Published: 3rd April 2020
Consumer smiles down by 32% in COVID-19 era: What’s the new normal for brand...
Read More