Why is it important to measure the effectiveness of your competitors’ TV campaigns? The opportunity In previous articles and blog posts...

Quick Summary: Many companies use 5-10 minute attribution models, such as TVSquared, Adalyser and Group M’s Spot-lift, for their media...

Opinion piece from Ronny Golan, CEO of ViewersLogic Until recently, the only way to measure TV effectiveness was to use a 5-min...

Daily TV viewing times vary a lot between different users. While the top decile views on average 12 hours a day, the lowest decile...

CTV ad spend in the UK is set to roughly double to £2.31bn by 2026, according to the IAB. This exponential growth is being driven by...

As consumers transitioned from the first post-COVID Christmas to planning for their 2023 Easter and summer holidays, the travel industry...

TV sponsorship has long been a hard media investment to value and get right. We assume that its proximity to an event means that an...

Q4 is traditionally a time when furniture and mattress companies have strong revenue. However, the close of 2022 was full of...

Single-source data enables media planners to improve every step of the planning process. In previous posts, we saw how single-source data...

A few weeks ago, a client came to us in the middle of their TV campaign. They said that while they were spending a lot of money on the...

In a previous post we showed that it is much harder to convert an online supermarket shopper to switch to a different online supermarket...

D2C brands make significant investments to build their sales funnel and improve the conversion rate. The problem is that it is very hard...

Why TV media planning must ditch demographics When it comes to TV advertising, media planners still base their campaigns almost entirely...