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6 hours ago10 min read
The Supermarkets are Coming for Your Brand Engagement - The Real Impact of CPG Advertising on Sales & How to Improve In-Store Purchasing
The retail media boom is benefiting supermarkets - at the expense of CPG brand growth. Here’s how CMOs can reclaim customer engagement....
Dec 912 min read
The CPG Attitude/Behaviour Gap: What Consumers Really Want vs What They Say They Want
Your market research is wrong. Consumers are both unaware of their own actions, and are lying about their conscious preferences,...
Nov 2918 min read
Marketing Attribution Models: The Good, The Bad & The Best For Your Team
Here’s the hard truth about marketing attribution: it doesn’t show you where your budget is most effective. In fact, most attribution...
Nov 2213 min read
Brand AND Performance - CPG Marketing Delivering Both Short-Term Campaign Activation & Long Term Revenue Growth
Effective CMOs know that marketing drives sales, but performance doesn’t build brand. Yet the majority of advertising teams are...
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