Prove & Improve
Real Behavioral Outcomes From Your Media Spend
Your advertising campaigns are directly influencing website visits and supermarket sales.
Prove this investment is working and understand how you can improve your performance over time. Uncover insights from a unique data set to skyrocket the return from your marketing investment.
Driving greater marketing performance
for CMOs at leading brands:
7%
Increase in Sales
22%
Increase in Website Visits
-15%
Cost Per Acquisition
Better Outcomes
You know your campaigns deliver business impact, but your Board doesn’t.
ViewersLogic data illuminates what is working and what isn’t. Measuring your AV campaign's impact on web visits and sales in real-time so you can act to improve performance fast.
This unique data set overcomes the limitations of last click attribution and market mix modeling.
Prove the value of your media investment to secure more budget. Improve your plan to deliver better results each time.
How We Do It
Unique Technology + Unique Data = Unique Insights
Gain unprecedented consumer understanding with ViewersLogic
technology & a single-source data set derived from our representative panel.
Step 1
An individual downloads and uses our app. We passively record TV viewing, website browsing and shopping behaviour of 10,000 individuals based in the UK. Fully GDPR compliant, ViewersLogic only uses anonymised data, aggregated and with audience consent. We combine behaviour with media campaign exposure metrics across TV and online walled gardens (Facebook, Youtube, TikTok and Instagram) into a single data set to map the full purchase process.
Step 2
We follow the buying behaviours of your target audience before, during and after each advertising campaign. Our platform will reveal uplift in key metrics and performance across your media mix, to understand which channels are influencing which behaviours. By comparing the behaviour of the exposed versus unexposed groups, we can 100% guarantee which consumer responses are driven by your campaign rather than other content or sources.
Step 3
Single-Source data sets measure attribution based on the entire user journey, rather than just last-click. We analyse this data to deliver insights on what most resonates with your audience, so you only invest in what works, and see proven return on ad spend. Get the right message in front of your audience at the right time to nurture potential into purchase.
“Having a stable panel with TV exposures and online outcomes is a great way to probe the medium-term effects of TV. ViewersLogic’s platform helps us give our advertisers data they need in order to be able to prove to their board the effectiveness of TV advertising and continue using TV to grow their brand. The ViewersLogic data also enabled us to do our ‘Hidden value of peak’ research and measure the impact of ads on web visits not just for hours or days but for months”
Sameer Modha
Measurement Innovation Lead at ITV
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